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    • Usability – Where Marketing and Human Centered Design Intertwine

    by Michael Bertoldi on February 19, 2012

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    Tweet Collaboration is beautiful isn’t it? It’s pretty awesome when two disciplines come together to produce a finished product that may have otherwise been unachievable. But, sometimes two disciplines are blended together without us even taking notice. Even then, the end result is something to be proud of. In this case I’m talking about Usability. [...]

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    5 Things to Consider When Starting a Blog

    by Michael Bertoldi on December 9, 2010

    Post image for 5 Things to Consider When Starting a Blog

    Tweet Quite often, a blog is the cornerstone of any social media endeavor. Our tweets, our links, and our Facebook status usually leads right to the blog. With that said, your house better be in order when you invite people over. Here are 5 things that should be considered when developing your blog. 1. Define [...]

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    December 7, 2010
    1 Comment
    Thumbnail image for What Do You Do?

    What Do You Do?

    Tweet How many times have you been at a mixer, conference, or other networking soiree and been asked “What do you do?” That question is pretty standard and seems to have solidified itself as the universal icebreaker at business events. First of all, let’s do a little better shall we? Be genuinely interested in the [...]

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    November 26, 2010
    2 Comments
    Thumbnail image for Keep Discovering

    Keep Discovering

    Tweet We get stuck in all sorts of funk don’t we? From marketing strategies and new media to fitness goals and just life in general. At times, we may reach a point where we’re repeating the same routine, producing the same results, and it seems like we’re not learning anything new. We need something fresh. [...]

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    November 19, 2010
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    Thumbnail image for A Big Engine With No Wheels

    A Big Engine With No Wheels

    Tweet We’ve all heard the expressions. Most of us have used them ourselves. “I’m like a sponge, soaking it all up.” Or “I’m just here to take it all in.” Then there’s the old “You learn something new everyday!” Well intended of course, but when are you going ring out all that you’ve soaked up? [...]

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    November 17, 2010
    2 Comments
    Thumbnail image for If I Opened a Coffee Shop

    If I Opened a Coffee Shop

    Tweet Think about the qualities associated with a local coffee shop. Good coffee, a relaxing environment, free wifi conducive to work or study, access to the internet, and a wireless network connection. Yes, of course I realize that free wifi, access to the internet, and a wireless network connection are essentially the same thing. It’s [...]

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    November 9, 2010
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    Thumbnail image for Get Offline and Get Face Time

    Get Offline and Get Face Time

    Tweet I’m going to my local Chamber of Commerce today for a ribbon cutting. It’s not for my company. It’s not for a company I work for. It’s for Susan Voiers, owner of the Tennessee Valley Barter Exchange. I’ve only met Susan in person once, however, I’ve interacted with her and read her posts on [...]

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    October 31, 2010
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    Thumbnail image for Time to Revisit Yelp – Presentation

    Time to Revisit Yelp – Presentation

    Tweet After posting about Yelp and the Future of Business Ratings, I decided it was time for a presentation. The presentation you’ll find here is a basic rundown of the features that make Yelp amazing. Yelp is a place where people read and write reviews, connect with one another, and check-in via location based networking [...]

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    October 14, 2010
    4 Comments
    Thumbnail image for The Future of Business Ratings

    The Future of Business Ratings

    Tweet What ratings do people trust? Where do consumers go when it’s time to review a local business? As more and more consumers become socially savvy, more and more of them will consult services like Yelp versus the Better Business Bureau. Of course, this is not a knock on the BBB, but things have been going this [...]

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    October 11, 2010
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    Thumbnail image for Listening is Still Overlooked in Social Media

    Listening is Still Overlooked in Social Media

    Tweet It’s fundamental, it’s been emphasized, yet it’s still being overlooked. Arguably, the single biggest key to social media is listening. It’s been said that the difference between traditional advertising and social media is that traditional advertising is talking at consumers while social media is talking with them. How do you talk with someone if [...]

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