It’s probably still true that the best way to learn most anything is through experience – being thrown in the fire or voluntarily diving right in are both admirable options. The only option I don’t recommend is to sit and watch the times and technology pass you by. However, the world moves at a swift pace these days. It’s tough to keep up with the inventions and innovations of today’s high-tech world. By the time you think you’ve got one tool figured out, it’s time to master the next app for that. But, how do you jump in and stay ahead of the curve, if you don’t know what to jump into?
If you’re a realtor, you join agentgenius.com. Why? Two reasons jump out at me. First, they do indeed keep their readers up-to-date on the latest tools – both beneficial and simply interesting. From new technology for real estate agents to the latest, greatest apps, they cover pretty much all the bases. But, reason number two is the kicker. Those tools they introduce to you and those apps they bring to your attention – they tell you how to use them! I know… awesome concept right? Real estate friends, that’s what you have got to understand about marketing and social media – it’s not about the tool itself, but how you use the tool that matters. AG does a great job of not just writing about new things, but giving you examples of how you can use them to your benefit.
And of course, AG covers lots of other topics in the real estate industry that will be useful for you to chew on. Benn and Lani Rosales, with the help of other awesome contributors, have created an atmosphere conducive to learning, sharing, contributing, and networking. Not to be harsh, but realtor buddies, you needed this. Not all of you, but a whole lot of you. I’ve seen your business cards, your yard signs, and your commercials. But, it’s not too late! Agentgenius.com is easy to navigate. Browse around, read some articles, and leave some comments. After you get acquainted, read this, then go here and sign up. You’ll be glad you did. Trust me, as I pursue my interest in real estate and work towards my license, whether that leads to agent duties or primarily playing the marketing role, you’ll see me taking my own advice and hanging out at agentgenius.com a lot.
As a marketing guy, I read and comment on several marketing/social media blogs. As a real estate agent, you should get involved in this one.
Finally, what do you enjoy the most at agentgenius.com? What would you change? What other websites do you find useful for real estate agents who could use healthy discussion?
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