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    • About

    myself

    Michael Bertoldi is a marketing and new media consultant with foundations in copywriting, search engine optimization, and social media. Beginning his career as a copywriter, Michael has produced creative content for radio, TV, print media, websites, and various other marketing mediums. Over the years, helping clients craft and deliver a compelling message has become his forte.

    His philosophy goes something like this: Social media is changing the way we talk with consumers. All marketing mediums represent a method of getting the message out, the difference with social media is where and how. The people are in control of branding the brands now, not the companies themselves. In order to influence what they say, you’ve got to get out there and engage them.

    Michael is a firm believer in the power of social media and the importance of brand/consumer relationships. However, a foundation in the basics of traditional marketing mediums will fuel your social media fire and should compliment social strategies. After all, when it comes to social media, it’s not the tools, but how to utilize those tools that’s important.

    If you like what you see here, go ahead and click the Subscribe button to make sure you’re updated. You’ll get Michael’s insights on all things social media, marketing, and branding, plus a stream of things deemed simply interesting.

    If you’d like to get in touch with Michael, you can do so HERE.

    Noteworthy

    • I’m a graduate of the University of Alabama with a degree in advertising and a minor in psychology.
    • My experience includes consulting, copywriting, search engine optimization, and social media.
    • I’m no designer, but proficient with Adobe Creative Suite.
    • I possess a solid foundation in web development including HTML and CSS.
    • I designed and customized MichaelBertoldi.net using the Thesis theme.

    A Few Personal Facts

    • I’m a Bible believer, simple as that.
    • I was born and raised in Huntsville, Alabama – home of NASA, the Space and Rocket Center, and the 2nd largest research park in the United States (4th largest in the world).
    • I’ve been known to make up new words like athletification (proof of foundation or solid ability in athletics).

    Disclosures and Relationships

    • I write for AgentGenius.com.

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