About

Thanks for visiting MichaelBertoldi.net. As the title states, this is where you’ll find my thoughts and hopefully useful information regarding real estate, social media, branding, community engagement, and various other topics I deem interesting.

I began my career as a copywriter and was blessed with the opportunity to produce creative content for TV, radio, print, websites, and various other advertising mediums. However, with new technologies comes new interests.

I am currently the Marketing Director for @Homes Realty, a real estate company based in Huntsville, Alabama. In addition to my role as Marketing Director, I am also a licensed real estate agent with @Homes Huntsville.

When it comes to marketing, I still believe copywriting is an art when done well, however, social media is changing the way we talk with consumers. All advertising mediums represent a method of getting the message out, the difference with social media is where and how. The people are in control of branding the brands now, not the companies themselves. In order to influence what they say, you’ve got to get out there and engage them. As you’ll see, I’m a firm believer in the power of social media and the importance of brand/consumer relationships.

My goal is to take what I know about Marketing and fuse it together with real estate. Hopefully, it’ll produce success and provide you with valuable insight and direction.

If you see what you like here, go ahead and click the Subscribe button to make sure you’re updated. You’ll get my insights on all things real estate, social media, and branding, plus a stream of things I find simply interesting.

If you’d like to get in touch with me, you can do so here.

Noteworthy

• I graduated from the University of Alabama with an advertising degree and a minor in psychology.
• My experience includes copywriting, search engine optimization, and social media.
• I’m proficient in Adobe Creative Suite, but I’m a wanna be designer at best – which means I’m not a designer at all.
• A few college classes and some self education has given me a solid foundation in web development including HTML and CSS.
• I designed and customized MichaelBertoldi.net using the Thesis theme.

A Few Personal Facts

• I’m a Bible believer, simple as that.
• I was born and raised in Huntsville, Alabama – home of NASA, the Space and Rocket Center, and the 2nd largest research park in the United States (4th largest in the world).
• I’m a sports fanatic. My friends and I argue all things sports at 1stand134.com – you’re welcome to join.
• I’ve been known to prove my athletification.
• Occasionally, I make up awesome words.

Disclosures and Relationships

• As previously stated, I’m the Marketing Director for @Homes Realty, thus they have a presence in my sidebar.
• I am not an affiliate yet, but do give props to Chris Pearson and his Thesis theme. It is hands down, the best theme I’ve used thus far. If I do become an affiliate, I’ll edit this line to reflect that.
• I am an affiliate for 1and1 web hosting. Yes, they are one of the big players in the web game, but I’m perfectly fine with “if it ain’t broke, don’t fix it.” So, until a better host makes itself known, that’s where this blog will remain.
• I’m make no commission if you’re a real estate agent and choose to click that blue box with the white “AG.” That’s there because I have no problem giving them a worthwhile link when they provide lots a great info and insight into the real estate industry. Check them out – they rock.