Quite often, a blog is the cornerstone of any social media endeavor. Our tweets, our links, and our Facebook status usually leads right to the blog. With that said, your house better be in order when you invite people over. Here are 5 things that should be considered when developing your blog. 1. Define Your [...]
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How many times have you been at a mixer, conference, or other networking soiree and been asked “What do you do?” That question is pretty standard and seems to have solidified itself as the universal icebreaker at business events. First of all, let’s do a little better shall we? Be genuinely interested in the person [...]
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We’ve all heard the expressions. Most of us have used them ourselves. “I’m like a sponge, soaking it all up.” Or “I’m just here to take it all in.” Then there’s the old “You learn something new everyday!” Well intended of course, but when are you going ring out all that you’ve soaked up? Knowledge [...]
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Think about the qualities associated with a local coffee shop. Good coffee, a relaxing environment, free wifi conducive to work or study, access to the internet, and a wireless network connection. Yes, of course I realize that free wifi, access to the internet, and a wireless network connection are essentially the same thing. It’s three [...]
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Michael Bertoldi is a Marketing and New Media consultant with foundations in copywriting, search engine optimization, and social media. If it's communications, it's his forte. Read more about michael...