When it comes to this digital age of iPads and augmented reality, it can be easy to overlook the importance of words. However, if you take a second to examine the world around you, you’ll see that their presence is as strong as ever. Despite the technology of today and the power of well-designed visuals, [...]
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Hope you enjoyed the highlights from REtechSouth 2010. Of course, there’s a few people I missed like Jeff Turner, Hal Lublin, Brad Nix, and a number of others. We’ll see if I become a faster draw with the Flip over time. So, you can tell it was a good time, but what was learned? What [...]
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I think conferences are very worthwhile and valuable. If you schedule your time right, you get the insight you crave (you do want to learn right?) plus a great opportunity to meet and network with folks – some you’ve met online, some you don’t know from Adam. I’m pretty pumped about my first real estate [...]
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It’s probably still true that the best way to learn most anything is through experience – being thrown in the fire or voluntarily diving right in are both admirable options. The only option I don’t recommend is to sit and watch the times and technology pass you by. However, the world moves at a swift [...]
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Humor is great when the situation calls, but power is compelling. I love a commercial so powerful it doesn’t need words. Nike is great at this and here’s another excellent example. Plus, Adrian Peterson is an absolute monster. Hats off to Nike for another epic TV spot.
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Let me start this off with a quick rant. Man, has the internet changed or what? Yahoo use to be THE search engine. Then came Google. Then Google became a verb. Now Google is a – free for all, I need to rank on the first page – marketing battle. But it is what it [...]
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Michael Bertoldi is a Marketing and New Media consultant with foundations in copywriting, search engine optimization, and social media. If it's communications, it's his forte. Read more about michael...