Quite often, a blog is the cornerstone of any social media endeavor. Our tweets, our links, and our Facebook status usually leads right to the blog. With that said, your house better be in order when you invite people over. Here are 5 things that should be considered when developing your blog. 1. Define Your [...]
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We get stuck in all sorts of funk don’t we? From marketing strategies and new media to fitness goals and just life in general. At times, we may reach a point where we’re repeating the same routine, producing the same results, and it seems like we’re not learning anything new. We need something fresh. Something [...]
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Think about the qualities associated with a local coffee shop. Good coffee, a relaxing environment, free wifi conducive to work or study, access to the internet, and a wireless network connection. Yes, of course I realize that free wifi, access to the internet, and a wireless network connection are essentially the same thing. It’s three [...]
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I’m going to my local Chamber of Commerce today for a ribbon cutting. It’s not for my company. It’s not for a company I work for. It’s for Susan Voiers, owner of the Tennessee Valley Barter Exchange. I’ve only met Susan in person once, however, I’ve interacted with her and read her posts on Linkedin [...]
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After posting about Yelp and the Future of Business Ratings, I decided it was time for a presentation. The presentation you’ll find here is a basic rundown of the features that make Yelp amazing. Yelp is a place where people read and write reviews, connect with one another, and check-in via location based networking (like [...]
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What ratings do people trust? Where do consumers go when it’s time to review a local business? As more and more consumers become socially savvy, more and more of them will consult services like Yelp versus the Better Business Bureau. Of course, this is not a knock on the BBB, but things have been going this way [...]
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It’s fundamental, it’s been emphasized, yet it’s still being overlooked. Arguably, the single biggest key to social media is listening. It’s been said that the difference between traditional advertising and social media is that traditional advertising is talking at consumers while social media is talking with them. How do you talk with someone if you [...]
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I remember when my family brought home our first Windows computer. It was an amazing time for us. Of course it made us more efficient when it came to school, papers, and things of that nature. But that wasn’t the amazing part. The amazing part came in the form of AOL. Don’t act like you [...]
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Much has been made of the recent social media campaign launched by Old Spice and delivered by the face of their brand, Isaiah Mustafa. The attention is well deserved and the reaction from industry professionals, as well as the public, is astounding. However, one seemingly small but easily intricate part of this campaign’s success came [...]
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Michael Bertoldi is a Marketing and New Media consultant with foundations in copywriting, search engine optimization, and social media. If it's communications, it's his forte. Read more about michael...