When it comes to this digital age of iPads and augmented reality, it can be easy to overlook the importance of words. However, if you take a second to examine the world around you, you’ll see that their presence is as strong as ever. Despite the technology of today and the power of well-designed visuals, [...]
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Much has been made of the recent social media campaign launched by Old Spice and delivered by the face of their brand, Isaiah Mustafa. The attention is well deserved and the reaction from industry professionals, as well as the public, is astounding. However, one seemingly small but easily intricate part of this campaign’s success came [...]
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