When it comes to this digital age of iPads and augmented reality, it can be easy to overlook the importance of words. However, if you take a second to examine the world around you, you’ll see that their presence is as strong as ever. Despite the technology of today and the power of well-designed visuals, [...]
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As of late, the necessity of a good tagline seems to be up for debate. It’s true, taglines are a dime a dozen, however, a GREAT tagline is rare, refreshing, and powerful. As stated by Jim Morris in a guest post on The Marketing Spot, even the advertising industry’s brightest minds are denouncing the tagline [...]
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Michael Bertoldi is a Marketing and New Media consultant with foundations in copywriting, search engine optimization, and social media. If it's communications, it's his forte. Read more about michael...