What ratings do people trust? Where do consumers go when it’s time to review a local business? As more and more consumers become socially savvy, more and more of them will consult services like Yelp versus the Better Business Bureau. Of course, this is not a knock on the BBB, but things have been going this way [...]
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It’s fundamental, it’s been emphasized, yet it’s still being overlooked. Arguably, the single biggest key to social media is listening. It’s been said that the difference between traditional advertising and social media is that traditional advertising is talking at consumers while social media is talking with them. How do you talk with someone if you [...]
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I remember when my family brought home our first Windows computer. It was an amazing time for us. Of course it made us more efficient when it came to school, papers, and things of that nature. But that wasn’t the amazing part. The amazing part came in the form of AOL. Don’t act like you [...]
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It’s probably still true that the best way to learn most anything is through experience – being thrown in the fire or voluntarily diving right in are both admirable options. The only option I don’t recommend is to sit and watch the times and technology pass you by. However, the world moves at a swift [...]
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Meet Copper, a proud member of the Bertoldi family. That picture was taken in July of 2008 when my then fiancé (now wife of 2 weeks) and I first got him. Fast forward to last weekend. Copper is now almost a year old and we’re pretty attached. On Saturday, we noticed something strange on Copper’s [...]
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So, you’ve been thinking about jumping on the twitter band wagon for a while now and the recent Ashton Kutcher / CNN / Oprah hype has finally pushed you to pull the trigger. If all that hype proved one thing, it’s that twitter is officially mainstream. What’s that mean to you? If you’re a business [...]
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Finally, my presentation on social media is posted. It’s a simple approach with more visuals and examples than explanations. When prompted to present, I plan on talking and vocally explaining things in more detail. If you want to learn more about social media, just check out the examples I have included. Find their blogs, twitters, [...]
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There are obvious benefits to businesses who get into social media. Perhaps the benefits provided to an individual pursuing social media are just as plentiful. Call me captain obvious, but the best thing about social media has got to be the advice available from experts. In social media, the experts are out there for you [...]
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Michael Bertoldi is a Marketing and New Media consultant with foundations in copywriting, search engine optimization, and social media. If it's communications, it's his forte. Read more about michael...