Work With Me
It starts with research, aligns with goals, and consists of strategies. My work is helping businesses communicate their message effectively through appropriate channels. In today’s digital age, those channels are frequently online. Here’s what I do:
Online Presence
• Blog Creation and Implementation – A blog is not always, but often the “hub” of all social media strategies. This service starts with the development and launch of a wordpress blog followed by “how to” sessions on using wordpress, creating content, and interacting online. While the best scenario is for businesses to create their own content, I’m here for assistance if needed.
• Community Engagement – You’ve heard about the millions of people online. You’ve also heard of the networks – Facebook, Twitter, Youtube, etc. But simply signing up isn’t a strategy. We’ll discover what engagement truly means. It’s about joining the conversations, initiating others, and enhancing your presence online.
• Monitoring – Monitoring, or listening, is often over looked in social media. However, it’s the most important aspect of a social media strategy. You’ve got to know what’s being said and where it’s being said before you can engage or respond.
Offline Presence
• Branding – Need a new identity? Not sure what your message is or how to define it? With traditional advertising as a valuable foundation, I can help you get where you want to be offline as well.
Always keep in mind that your online presence and offline presence are essentially one in the same and an effective marketing strategy should treat them as such. Keep your brand cohesive regardless of marketing medium. In summary, your social media strategy is part of your marketing strategy, not a separate endeavor.
If this sounds like something your company needs, go ahead and get in touch with me here.